Global rebrands Prime as TVtropolis
WINNIPEG (CP) – Global TV has announced that five new original Canadian shows are in production for its new specialty channel TVtropolis, a rebranding of its 10-year-old service Prime TV.
The new name and image will take effect June 1. The programs include Ad Persuasion, a look at inventive and bizarre TV commercials; FANatical, which follows a group of obsessive TV fans; Inside the Box, a game show for TV junkies; Popaganda, a pop-culture-themed talk-magazine show and Whatever Happened To? (working title), a series that will chase down faded stars of the 1980s and ’90s.
Christine Shipton, the vice-president of original programming for CanWest MediaWorks, says the titles will have a flavour that will perfectly complement their new focus, the world of pop culture and celebrity.
Prime won its licence with a format the licensees said would target an audience of men and women over the age of 50. It’s new motto is “Hit TV lives here” and will offer iconic TV hits of the last 10 to 15 years.
TVtropolis will launch June 1 with a day-long marathon of pilot episodes of the classic U.S. series The Nanny, Ellen, Grace Under Fire, Newsradio, Beverly Hills 90210, Seinfeld, Frasier and Married With Children.
There will also be a sneak preview of the reality series Celebrity Fit Club.
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