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NBC Jumps on ViPod Bandwagon
Following the lead of Disney and ABC, NBC Universal is bringing some of its shows to an iPod near you.
Episodes of several current NBC shows — “Law & Order,” “The Office” and “Surface” — will become available for download on Apple’s iTunes service, to play on a video iPod or personal computer. NBC Universal is also offering up episodes of USA’s “Monk,” Sci Fi’s “Battlestar Galactica,” segments from “The Tonight Show” and “Late Night” and a handful of shows from its library, including “Dragnet” and “Knight Rider.”
“We are committed to helping viewers enjoy the wide breadth of our programs across an equally wide range of devices and distribution models,” NBC Universal chairman and CEO Bob Wright says. “Apple has developed a distribution platform that is attractive to consumers while at the same time providing the safeguards against theft that are so important to us and to every content provider.”
Episodes of current shows will be available for download the day after they air, for $1.99 each. Older shows are available anytime.
Disney was the first media giant to offer some of its content on iTunes, pairing up with Apple as soon as the video iPod was released in October. Episodes of its hits “Lost” and “Desperate Housewives,” along with the now-cancelled “Night Stalker” and two Disney Channel shows, are available on the service, along with several thousand music videos and short films.
Apple says iTunes customers have downloaded more than 3 million videos since the service’s introduction on Oct. 12.