Who Needs Theaters, Anyway?
The major movie studios are stepping up their production of movies intended to go directly to the home video market, Home Media Retailing reported Monday.
Universal Studios Home Entertainment president Craig Kornblau told the publication, “We have a $24 billion business that consumers absolutely love … and yet there is very little content made only for this business.”
Many of the new features being produced for DVD release are being described as “franchises” — essentially sequels to successful films. Last week, Universal launched “Universal DVD Originals” with Carlito’s Way: Rise to Power, a sequel to 1993’s Carlito’s Way. On Dec. 27, the studio will release the DVD sequel American Pie: Band Camp, starring Eugene Levy.
Sony plans to release Single White Female 2: The Psycho on Oct. 25 and 8MM2 on Nov. 22. New Line is planning sequels to 1994’s 8 Seconds and last year’s The Butterfly Effect.
And Paramount Home Entertainment President Meagan Burrows told the publication that the studio is “in the process of developing a new [DVD] comedy label.”
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