‘Rings’ Video Towers Over First-Week Records
LOS ANGELES (Hollywood Reporter) – “The Lord of the Rings: The Two Towers,” starring Elijah Wood and Sean Astin, earned a record $22.89 million during its first five days on rental store shelves, according to estimates from Video Store magazine research.
The second installment of the “Rings” franchise also set this year’s Day 1 top-selling home video sales record on Aug. 26, with consumers purchasing more than 3.5 million combined VHS and DVD units.
The second-top-grossing rental title debut of all time is “The Bourne Identity,” which earned an estimated $22.76 million during the week of Jan. 21-26, followed by “My Big Fat Greek Wedding” with an estimated $19.56 million for Feb. 11-16.
During its debut week on video, “The Lord of the Rings: The Fellowship of the Ring” earned an estimated $17.22 million at the rental counter from Aug. 6-11, 2002.
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