Justin Bieber’s ‘Vanity Fair’ cover bombs
Justin Bieber is the hottest thing around, right?
Not so much for Vanity Fair.
Women’s Wear Daily reports that Vanity Fair’s February Bieber cover is on track to become the worst-selling issue for the magazine in 12 years and one of the top three worst sellers for the magazine since Graydon Carter took over as editor in chief in 1992.
The Bieber cover has sold 246,000 copies, according to the Audit Bureau of Circulations’ Rapid Report. The ABC Rapid Report data is submitted directly by publishers but has yet to be audited by ABC, so the figure could be slightly adjusted. WWD reports that Bieber wasn’t just bad for Vanity Fair. He didn’t sell well last year for issues of Teen Vogue and People.
Meanwhile in other circulation news, Adweek reports that Vogue is having a great year, so far. One big seller: March’s Lady Gaga issue.