Movie Theaters To Sell Naming Rights
Borrowing a page from sports arenas and stadiums, movie theaters may be next to sell naming rights to advertisers.
Canada’s Cineplex Entertainment, the country’s largest exhibitor, announced Wednesday that it had sold naming rights to five theaters in Toronto, Montreal, Calgary, Edmonton and Vancouver to Scotiabank.
As part of the deal, movie patrons who use a specially branded Scotiabank debit card to make purchases at the theater will be able to earn free movie tickets and combos at concession stands.
Categories