Sirius to launch Metropolitan Opera channel
NEW YORK (Reuters) – Sirius Satellite Radio Inc. on Wednesday said it will launch a channel programmed primarily by New York’s Metropolitan Opera, which will feature live and archived broadcasts.
Terms were not disclosed, but Sirius said it was a multiyear
deal. The channel debuts on September 25, and will replace Sirius’ current “Classical Voices” channel.
Sirius and rival XM Satellite Radio Holdings Inc. are seeking to woo consumers to their pay-radio services, which cost about $13 a month. XM’s channels include “VOX,” which showcases vocal classical music selections.
Sirius said: “This is a significant step in our plans to use digital technology to relay our extraordinary content,” said Peter Gelb, General Manager of the Metropolitan Opera.
Additional vocal content will complement the Metropolitan Opera broadcasts, Sirius added.
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