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‘Shelter’ Fund Drive Extends Reach
LOS ANGELES ( The broadcast networks will take more than just an hour Friday to appeal for help on behalf of victims of Hurricane Katrina.
ABC, CBS, NBC, FOX, UPN and The WB will all begin their fund-raising for the “Shelter from the Storm” benefit early Friday (Sept. 9) and extend past the prime-time special airing on more than 30 networks into the late-night hours, the networks jointly announced Wednesday. All the money raised during the effort will go to either the American Red Cross or the Salvation Army relief efforts, with donors designating their preference.
The main event on Friday will be the “Shelter from the Storm” concert, airing at 8 p.m. ET/PT on all the broadcast networks and more than 20 cable channels. CNBC, Court TV, Lifetime, Style, MSNBC and Showtime, among others, signed on to carry the concert Wednesday. The show will feature performances from Paul Simon, Alicia Keys, the Dixie Chicks and Neil Young, and appearances by a group of celebrities that includes Jennifer Aniston, Jack Nicholson and Ellen DeGeneres.
Phone lines accepting donations, however, will open at 7 a.m. ET Friday and will be promoted on the network morning shows — ABC’s “Good Morning America,” CBS’ “Early Show” and NBC’s “Today” — as well as local morning programs on FOX, UPN and WB affiliates.
Pleas for aid will also air on daytime shows like “The View” and continue past the prime-time special into late-night programming on the Big Three: ABC’s “Jimmy Kimmel Live,” CBS’ “Late Show” and “Late Late Show” and NBC’s “Tonight Show,” “Late Night” and “Last Call.”