Pamela Anderson Newest Face for M.A.C.
NEW YORK – Pamela Anderson is the newest face of the VIVA GLAM V lipstick and lipglass, the primary fund-raising tools for the M.A.C. AIDS Fund.
The former “Baywatch” actress joins the roster of the VIVA GLAM V lipstick advertising campaign that includes Christina Aguilera, Missy Elliott, Linda Evangelista, Chloe Sevigny and Boy George.
“M.A.C. VIVA GLAM V is a great campaign to be involved with,” Anderson said in a statement. “I feel privileged and empowered to help raise funds and awareness of the importance for getting tested.
“After being diagnosed with hepatitis C, I knew the importance of knowing your status. Only then can you make informed and wise decisions for your health and life.”
Anderson was to be introduced Thursday at a Manhattan news conference. John Demsey, chairman of the M.A.C. AIDS Fund, was among those expected to attend.
The M.A.C. AIDS Fund, created by the professional cosmetics company in 1994, has raised more than $44 million, according to the fund’s Web site.
The company says 100 percent of the sales of the lipglass and lipstick directly benefits the fund.
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