It would have been cool if he named it “Lenny Records”.

Lenny Kravitz Forms Label
LOS ANGELES (Billboard) – Lenny Kravitz has formed Roxie Records, an imprint named for his late mother, Roxie Roker, that will be distributed through Warner Bros.
He remains signed to Virgin Records as a recording artist and will release a new studio album, “Funk,” in the fall, according to a spokesperson.
“Lenny and I have a long-term relationship,” says Jeff Ayeroff, Warner Bros. “creative czar,” as he refers to himself. Ayeroff worked with Kravitz when he was co-chairman of Virgin Records America. “Lenny and I have always talked about the next phase of his career. This is what I call his Quincy Jones phase,” Ayeroff says.
Among the first signees to Roxie is vocalist Dan Dyer, who is at work with engineer Matt Knobel on his debut album. Knobel worked behind the scenes on Kravitz’s 2002 album, “Lenny.”