ANGELS TOUCH DOWN
Drew Barrymore, Cameron Diaz and Lucy Liu star in an action-packed ad for “Charlie’s Angels: Full Throttle.” The ad is set to air Super Bowl Sunday.
The 30-second ad for the Angels sequel, subtitled “Full Throttle” and starring Cameron Diaz, Lucy Liu and Drew Barrymore, will cost a whopping $2.1 million to air.
That’s the going rate for Super Bowl ads this year – a rate that’s up 10 percent from last year.
And at that price, ad agencies are pulling out all the stops to catch viewers’ attention and get the most bang for their buck.
The girl crime fighters’ only serious competition in a lineup otherwise lacking in babes could be Destiny’s Child’s Beyonc√à Knowles.
Knowles is shooting a Pepsi ad with director Spike Lee – although it’s not certain to be ready by game time.
No matter. Pepsi bought three ad slots, one of which is set “at home” with the Ozzy Osbourne clan.
Meanwhile, Anheuser-Busch heir August Busch IV is waiting until the last minute to choose from the 20 ads that the beer company produced (at $250,000 each) for the Super Bowl telecast. He has 11 slots to fill.
One will feature Busch himself talking beer; another has country singer Tim McGraw saying, “Drink responsibly”; Cedric the Entertainer is certain to appear again for Bud Light, and the company’s trademark Clydesdales will also be trotted out.
Celine Dion, who will perform “God Bless America” live before the game in San Diego (Shania Twain is on at halftime), will also star in three new black-and-white spots as part of her $14 million, long-term deal with car manufacturer Chrysler.
Endorsement king Michael Jordan is the only celebrity slated to appear for two brands during the game: Gatorade and Hanes T-shirts.
Also look out for Reebok’s first Super Bowl spot in nine years, and Willie Nelson talking about tax problems for H&R Block.
Ads you won’t see include one for Las Vegas tourism, which the NFL deemed inappropriate because it promotes gambling, and the controversial Miller Lite spot with two hot women mud-wrestling in their underwear, since Budweiser is the “exclusive” beer advertiser of the Super Bowl.
ANGELS TOUCH DOWN