CBS Looking At Victoria’s Secret Swimsuit Show
LOS ANGELES (Reuters) – Is CBS going scantily clad?
The network, which will air a Victoria’s Secret lingerie fashion show next month, says it is also looking at the idea of a Victoria’s Secret swimsuit special featuring that company’s signature clothes and models.
A CBS spokeswoman said the network had talked with Limited Brands Inc. about the idea of such a show and was open to airing it. A spokeswoman for Limited Brands was not immediately available for comment.
This year’s Victoria’s Secret lingerie show is scheduled for Nov. 20 at 10 p.m., and CBS is promoting it as a major special during “sweeps,” the periods where advertising rates are set based on network ratings.
The networks generally run a number of specials and promotions in the period to boost results.
Last year’s special drew 12.4 million viewers for ABC in a November airing at the Thursday 9 p.m. time slot, but also garnered a slew of complaints to the U.S. Federal Communications Commission, alleging the show was indecent. Those complaints were dismissed.
CBS is a unit of Viacom Inc. and ABC is a unit of Walt Disney Co.