It’s also brimming with cleavage

Sports Illustrated Swimsuit Issue Brimming with Ads

Sports Illustrated’s swimsuit issue will be bursting in more ways than one when it hits newsstands this week, with the eye-catching guide to the latest in swimwear boasting a near- record number of ad pages.

“The ad pages are way up from last year,” said magazine spokesman Rick McCabe. “We’re in a near-record year in one of the worst ad climates certainly in the last few years.”

This year’s 232-page swimsuit issue, featuring Victoria’s Secret model Yamila Diaz-Rahi on the cover, has 110 ad pages, just shy of the record-setting total from the 25th anniversary issue in 1989.

Do you remember who was on the cover that year?

That’s right, it was Kathy Ireland. Well done!