Sports Illustrated Swimsuit Issue Brimming with Ads
Sports Illustrated’s swimsuit issue will be bursting in more ways than one when it hits newsstands this week, with the eye-catching guide to the latest in swimwear boasting a near- record number of ad pages.
“The ad pages are way up from last year,” said magazine spokesman Rick McCabe. “We’re in a near-record year in one of the worst ad climates certainly in the last few years.”
This year’s 232-page swimsuit issue, featuring Victoria’s Secret model Yamila Diaz-Rahi on the cover, has 110 ad pages, just shy of the record-setting total from the 25th anniversary issue in 1989.
Do you remember who was on the cover that year?
That’s right, it was Kathy Ireland. Well done!