From the “Hard to believe” file

DVD Commercial breaks?
Do you enjoy watching your favorite movies and television shows on DVD commercial free? Although that paradigm may not be going away, Tommy Boy (The label not the film with Chris Farley) is experimenting with the idea of commercials during DVD presentation. Not prior to the presentation, but during regularly scheduled commercial breaks during the feature.
The upcoming series of DVDs Kung Faux, a series of Kung Fu parodies, will make regular commercial breaks for product placement from companies including Target, Levis Jeans and Showtime.
Although this doesnít seem like an appealing idea, Tommy Boy is hoping this will appeal to a niche audience who enjoys watching commercials. Best of luck guys.