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Music

I don’t love it, but I do really like it.

U2’s Surprise ‘Songs of Innocence’: Album Review

Had Apple not been readying the launch of its new iPhone 6, U2 might have had to invent the thing itself. In a bold move only this band could pull off, Bono and the gang hijacked the tech giant’s Sept. 9 unveiling and announced the release — free to all 500 million iTunes users — of their 13th studio album, an 11-song set five years in the making. Songs of Innocence is a colossal-sounding record from rock’s ultimate stadium wreckers, and a quick listen reveals why no other marketing strategy would have worked.

In interviews accompanying the surprise release, Bono and guitarist the Edge cited some of their boyhood heroes as major influences on the record. The opening track, a heavily processed rocker called “The Miracle (of Joey Ramone),” is an almost comically reverent tribute to the Ramones, while “This Is Where You Can Reach Me” is a kind of howling, skanking disco-punk homage to the Clash. If U2’s hearts and minds are in the ’70s, though, its instruments are plugged into whatever electronic doohickeys modern-day disciples (Imagine Dragons, Coldplay, the Killers, etc.) use to mimic their spacey grandiosity.

Not that anyone who’s been following U2’s trajectory for the last 30 years should have been expecting a return to the pointy post-punk of early albums like Boy (1980) and October (1981). Instead, the foursome saves the nostalgia for the lyrics. “California (There Is No End to Love),” a more blustery version of the synthed-out rock that producer Brian “Danger Mouse” Burton makes with his side project Broken Bells, deals with the band’s first trip to Los Angeles. “Cedarwood Road” — another Bells-y cut whose falsetto backing vocals might as well belong to that duo’s singer, James Mercer — is all about the Dublin street where Bono grew up.

The closest U2 comes to marrying throwback sounds with sentimental lyrics is “Iris (Hold Me Close),” written for Bono’s mother, who died when the singer was 14. Here, the Edge’s signature ’80s-era refracted-light riffage, not to mention bass and piano accents reminiscent of 1983’s “New Year’s Day,” are good fits for lines like, “Hold me close and don’t let me go” — pleas Bono delivers with taste and restraint.

Elsewhere, U2 serves up tastefully restrained rocking of a more modern variety. On tunes about IRA car bombings (“Raised by Wolves”), youthful anger (the sludgy, bass-driven standout “Volcano”) and the hopeful dreams of common men (“Sleep Like a Baby Tonight”), the group tweaks the sound of its last three albums just enough to prove its been paying attention, and to up the ante for the next crop of imitators.

“Are we ready to be swept off our feet?” Bono asks on “Every Breaking Wave,” a song that’s neither a tsunami nor a ripple. It’s one U2 might play live just before “I Still Haven’t Found What I’m Looking For,” and unless Apple has some super amazing new apps up its sleeve, it — like so much of Songs of Innocence — is strong enough to keep fans from messing with their iPhones.

Three best songs: “Volcano,” “This Is Where You Can Reach Me,” “Iris (Hold Me Close)”

U2
Songs of Innocence
Producers: Danger Mouse, Declan Gaffney, Paul Epworth, Ryan Tedder, Flood

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Business

Just so you know…

U2’s ‘Songs’ Arrives, But Giveaway Model Will Push Back Its Billboard 200 Debut

While U2 surprised the music world by releasing its new album, Songs of Innocence, today as a free download to iTunes Store account holders and for streaming on Beats Music, you won’t see it on the Billboard 200 albums chart for another month and a half.

Why not? Free or giveaway albums are not eligible for inclusion on Billboard’s album charts and do not count toward sales tracked by Nielsen SoundScan (which supplies data for Billboard’s sales-driven charts). The same sort of scenario played out in 2013 with Jay Z’s Magna Carta… Holy Grail album, which was given away to Samsung users, and, on occasion, when Google Play offers free downloads of select albums.

Once Songs of Innocence goes on sale beginning Oct. 14, it will then set its sights on Billboard’s sales charts. On that date, the album will be available in both standard and deluxe editions to physical and digital retailers, as well as on streaming services other than Beats. Until then, only current or new iTunes or Beats account holders will have access to the album.

Still, songs from the band’s new album, which is also being streamed through iTunes’ sister on-demand service Beats Music, could impact certain Billboard charts in the coming week. The set could see some of its tracks debut on the Streaming Songs or Hot Rock Songs charts, while the band itself could make a splash on the Social 50 tally (which tracks the most popular music artists across social networks).

In addition, the album’s lead single, “The Miracle (of Joey Ramone),” could arrive on various airplay charts, including Alternative Songs, where U2 has notched a record 39 hits.

U2 has earned seven No. 1 albums on the Billboard 200, including its last two studio releases: No Line on the Horizon (issued in 2009) and How to Dismantle an Atomic Bomb (2004).

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Awards

Too bad, it is good enough to win.

U2’s ‘Songs of Innocence’ Not Eligible For Next Grammys

The iTunes-exclusive album’s ‘commercial’ release date misses the 57th Grammy Awards’ Sept. 30 eligibility period deadline.

Despite the introduction at Tuesday’s iPhone unveiling as the most Grammy Award-winning band in history, U2’s surprise album Songs of Innocence will not be eligible for the next Grammy Awards.

That’s because even though U2’s new set is now available as a free download to iTunes Store account holders and for streaming on Beats Music, just as its Billboard chart debut is postponed to the official Oct. 14 commercial release date so too is its Grammy eligibility. And with the 57th Grammy Awards’ eligibility period closing Sept. 30, Songs of Innocence misses that deadline and will have to wait until next year’s Grammy Awards.

“The album must be commercially available in order for it to be eligible, and the official release date determines its eligibility in a particular awards year,” a Grammys rep told Billboard. “In this case, the album is commercially available on Oct. 14, 2014, so it will be eligible for consideration for the 58th Grammy Awards.”

Those deadline terms apply to all entries. The source explained, “All entries — singles, tracks, albums — must be commercially released, nationally distributed and available from any date within the eligibility period.”

With iTunes’ exclusive rights to the release for more than a month, U2 has received an undisclosed sum as part of the deal and two sources familiar with deal terms told Billboard that Apple will spend in excess of $100 million on an ad campaign supporting the project that will include lead single “The Miracle (Of Joey Ramone).”

A source close to the band reached by Billboard Tuesday was unaware of the Grammy detail, and hoped to start a dialogue with the Academy on Wednesday. “We’re celebrating this moment, and tomorrow we’ll figure out what this means,” said the source.

“Invisible,” another single the band released earlier this year as part of a Super Bowl campaign with Bank of America and (RED), would technically be eligible for Grammy consideration, however.