Hedley cleans up at MMVAs
Torrential downpours couldn’t dampen the spirits at last night’s MuchMusic Video Awards in downtown Toronto where love ’em or hate ’em pop-punk act Hedley cleaned up with four awards.
The B.C.-based group — whose outspoken, heavily tattooed and ear-pierced frontman Jacob Hoggard has been known to flash his backside at previous MMVAs — won for best video and best director for the song For The Nights I Can’t Remember and best rock video and best cinematography for She’s So Sorry.
Heading into the freewheeling, performance-heavy awards ceremony held at MuchMusic’s Toronto headquarters which draws thousands of people into the streets every year, Hedley had a leading six MMVA nods. (Hoggard gained national prominence placing third during Season 2 of Canadian Idol.)
Close behind Hedley’s six nods were Palestinian-born, Ottawa-based rapper Belly and Mississauga, Ont., ska-punk outfit illScarlett with five nominations each.
At press time, the three People’s Choice Awards had yet to be handed out with Hedley and illScarlett also in the running for favourite Canadian group and Belly up for favourite Canadian artist.
Another multiple winner last night was R&B-pop singer Rihanna whose clip for Don’t Stop The Music won for best international video (artist) while Umbrella featuring Jay-Z picked up MuchMusic.com’s most watched video.
Linkin Park’s Bleed It Out took home best international video (group), while the clip for shaggy-haired Montreal rocker Sam Roberts’ latest single Them Kids, won best post-production.
Ridin’ by Belly featuring Mario Winans picked up best rap video, and Wintersleep’s Weighty Ghost was named best independent video.
“This one really goes to the (director) Dave Pawsey and (effects supervisor) Jonathan Legris, again we’re just happy that they managed to make a statement with our song through video, they did all the hard work,” said Roberts, accepting the award during the MMVA red-carpet special.
In addition to Hedley, Rihanna and illScarlett, among last night’s scheduled MMVA performers were New Kids On The Block, whose recent reunion has led to three shows at the Air Canada Centre including the tour launch on Sept. 19, Girlicious, Simple Plan, rappers Kardinal Offishall featuring Akon and Flo Rida, Sean Kingston, and America’s Best Dance Crew (Season 2) JabbaWockeeZ.
Presenters included Mel C, aka Sporty Spice of the Spice Girls, Gossip Girl’s Chace Crawford, Brody Jenner of The Hills, Kristen Cavallari of Laguna Beach fame, and gossip monger Perez Hilton.
“We’re really excited, 15 years has been way too long,” joked Jocz of the NKOTB reunion.
Also in attendance was comic actor Rainn Wilson of The Office — who could be seen on the red carpet taking pictures with fans before the rain fell.
“It’s a little Rain-ny this year,” kidded Wilson of the dark storm clouds above that eventually opened up and soaked the red carpet and everyone on it. “Hey, do you want to get under my umbrella, brella, brella, brella?”
I am sure someone out there cares about these “awards”!
Hedley cleans up at MMVAs