Fox To Push $150,000 Movie
Fox Searchlight is planning to give the $150,000 art-house musical Once an advertising push after the film raked in $6.5 million on just 140 screens, USA Today reported on Wednesday.
The film has also received the attention — and praise — of Steven Spielberg, who told the newspaper, “A little movie called Once gave me enough inspiration to last the rest of the year.”
The film’s success has apparently surprised the filmmakers, singers Glen Hansard and Marketa Irglova, who say that they originally planned to sell it only at their concerts.
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