Apu Gets His Groove On
When is a scoop not a scoop? When someone else reported it in a newspaper nearly a fortnight before you did. Back on March 23, the Richmond Times-Dispatch reported that 11 7-Eleven stores around the country were going to be turned into Kwik-E-Marts to help promote The Simpsons Movie (insert your favorite Díoh joke here, everyone else is.)
Then yesterday, AICN printed an email from a reader giving the same info without acknowledging that newspapers have been reporting it for over a week. Boy, you just canít trust anyone on the Internet these daysÖ except for me, of course.
As far as the story itself goes, damn, I hope they do one here. Reportedly youíll be able to buy Krusty-Oís, Buzz Cola, and Squishees. The chances are low Iíll see one anywhere but on television though, there are 4,700 7-Elevens nationwide, and this will only happen at 0.2% of them. Margaret Chabris, a spokeswoman for the retail chains parent company had a tremendous grasp of the obvious when she said ì”We’ve done research, and research shows us that our customers like . . . movies.î I hope Margaret didnít pay more than $5 for that research, because itís not like splitting the atom or anything, itís pretty much common sense.
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