NBC unveils Sunday night NFL plans
NEW YORK (Hollywood Reporter) – Nine months before it takes over the Sunday night NFL game from ESPN, NBC is making more moves to brand that night its own.
NBC Sports said Wednesday that the name of the studio show will be “Football Night in America.”
NBC’s multiyear rights deal begins in early September with a Thursday night extravaganza and game. The details of the first Sunday night game won’t be announced until April, but the four-hour coverage will be anchored by NBC Olympics and sports personality Bob Costas.
He also will host the studio show, which NBC Sports said is the first primetime Sunday broadcast TV show about the NFL. The one-hour show will begin at 7 p.m. ET, around the same time games on CBS and NBC will conclude. Kickoff is set for 8:15 p.m. ET.
Several other pieces of the broadcast already are in place, with the naming of John Madden as on-air analyst and Cris Collinsworth as in-studio analyst. A play-by-play announcer hasn’t been picked, though the natural — Al Michaels — agreed during the summer to remain with ABC and move to ESPN when it takes over “Monday Night Football” in the fall.
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