DVDs Now a Bigger Revenue Draw Than Theaters
A study of British DVD buyers has concluded that they have more than offset the decline in box-office ticket sales. In the case of some low-budget comedies, horror films, well-reviewed dramas, and foreign films, the study observed, DVD sales exceed box-office earnings. The study, conducted for the London Times by the Populus poll, also concluded that consumers who buy DVDs generally do not attend movie theaters, are older than filmgoers, and are likely to be female. In addition, the study suggested that these consumers have generally concluded that studio executives have given up trying to cater to adult tastes and that the DVD market, despite the enormous revenue that it currently generates, does not influence the types of films currently being made
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