Sir Paul Turns Pitchman
At the rate he’s going, Paul McCartney’s fans will definitely still need him when he’s 64.
The former Beatle, who turned 63 in June, is showing no signs of slowing down as he prepares to release a new album and supporting tour. He’s working on his first children’s book. He’s among the A-list artists signed on to play MTV’s hurricane benefit concert on Friday.
And on Thursday night, he made his debut as pitchman for Fidelity Investments, which is underwriting his tour.
The ad, titled “This Is Paul,” aired during the first half of the NFL season opener between the New England Patriots and Oakland Raiders on ABC. The spot “takes viewers on a chronological tour of McCartney’s life and notable accomplishments” using archival photos and footage, per a press release.
“I’m really pleased to be working with Fidelity Investments,” says McCartney. “We have a lot in common–a commitment to helping people, a dedication to the arts, and a belief that you should never stop doing what you love.”
Indeed, McCartney will keep on going through the fall. Next Tuesday, he will release his 20th post-Beatle endeavor, Chaos and Creation in the Backyard. A special edition of the studio set will include a bonus DVD packed with behind-the-scenes footage, as well as performances of new music.
A major sold-out tour in support of Chaos commences Sept. 16 at the American Airlines Arena in Miami. The fall jaunt, McCartney’s first in over three years, includes a four-night stand at New York’s Madison Square Garden in early October and wraps up with two nights at Los Angeles’ Staples Center in November.
McCartney, who was among the headliners of June’s Live 8 benefit concert, promises to dig deep into his catalog this time out. The “Silly Love Songs” purveyor will be playing Beatles tunes, Wings material and solo songs, “as well as songs that have yet to be or haven’t been performed on American soil in nearly 15 years.”
First, though, he will joins the likes of the Rolling Stones, Neil Young and Kanye West on MTV’s ReAct Now: Music & Relief special, which airs Saturday at 8 p.m. ET/PT.
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