TV debut set for ‘Shrek 2’ trailer
(Variety) The green machine will be in overdrive this month.
Reflecting the growing weight studios give to the timing and placement of trailers, DreamWorks will bow the trailer for “Shrek 2” not in theaters but on the small screen during February sweeps, following NBC’s premiere of the original “Shrek.”
The promo will feature the full 21/2-minute theatrical trailer, which hits theaters soon afterward, plus behind-the-scenes footage on the making of “Shrek 2.”
Pic arrives in theaters May 21 and marks the culmination of an aggressive, year-long marketing campaign by DreamWorks for the loveable green ogre’s sequel.
Original pic grossed $476 million worldwide after bowing at Cannes in 2001.
“Shrek 2” isn’t the only summer tentpole looking to grab auds with an early promo push: Sony’s “Spider-Man 2” teaser rolled out last December and got a big boost in visibility when it debuted on Yahoo!’s online homepage in 13 countries.
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