Lucasfilm Announces Marketing Push for EPISODE II
Lucasfilm has announced that they will unleash a multi-million dollar campaign to promote the VHS and DVD release of STAR WARS EPISODE II: ATTACK OF THE CLONES. “We set the bar pretty high with the EPISODE I DVD, and we want to carry the momentum that we’ve built with this second DVD release, which marks the first time that a live-action feature shot digitally will be transferred to the digital medium,” Lucasfilm vp marketing Jim Ward said. “With the compression and authoring that it has undergone, the film looks amazing on DVD.” The special edition DVD will retail for $29.98 and will have six hours of bonus materials. The VHS version will retails for $24.98.
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